Your complete project brief

The more detail you share, the more accurately we can build for you. Where you're unsure, a rough answer is fine — we'll help shape it from there.

Section 1 of 8
✓

Brief submitted — thank you.

We've received your project brief. We'll review everything and be in touch shortly with your next steps.

Section 1 of 8

Your business

Start with the fundamentals — who you are, what you do, and who you serve. Be as specific as you can; the more we know, the better we build.

Business name Required
Please enter your business name.
What does your business do? Required
Describe what you offer, who you help, and what makes you different. A thorough answer here shapes everything we build — but a rough answer is still useful.
Please describe your business.
What industry are you in? Required
Please select your industry.
Who is your target customer? Highly recommended
Describe the person you're trying to reach — age, lifestyle, what they care about, what problem brings them to you. The clearer the picture, the better the tone and design.
Where do your customers come from? Highly recommended
This helps us design for the right audience. Select all that apply.
Do you have an existing business presence? Optional
Select anything that already exists — this gives us context on your starting point.
Section 2 of 8

Your website goal

Let's get clear on what your website needs to do. The more specific you can be, the more effective the result — but your best thinking is enough.

What is the main purpose of your website? Required
Select all that apply. Multiple purposes are fine — most sites do more than one thing.
Please select at least one purpose.
The one thing you want every visitor to do Required
If a visitor only does one thing before leaving, what would that be? This becomes your site's primary call to action.
Please tell us the one action you want visitors to take.
Do visitors need to create an account or profile? Required
Please select an option.
Will your website handle any of the following? Optional
Select anything you know you'll need. Don't worry if some of these feel uncertain — we'll confirm specifics later.
Describe the journey a customer takes on your site Highly recommended
Walk us through what you imagine — from the moment they land to the moment they've done what you need them to do. A rough sketch is better than nothing.
Section 3 of 8

Pages & structure

Think about the pages your site will need and how they connect. If you're not sure, tell us your best guess — we'll suggest a structure based on your goals.

How many pages do you think your website needs? Optional
Which of these pages do you think you'll need? Highly recommended
Select all that apply. If you're not sure, leave it to us — we'll suggest a structure based on your goals.
Is there a page or section you consider the most important? Highly recommended
The page that matters most to your business — where the conversion happens, or where you want visitors to spend the most time.
Do you have a navigation structure in mind? Optional
How pages connect in your main menu. If you're not sure, we'll suggest one.
Will your site need a blog or regularly updated content section? Required
Please select an option.
Section 4 of 8

Design & style

Help us understand the look and feel you're going for. Even rough direction here makes a real difference.

Do you have brand colors? Required
Please select an option.
How would you describe the feel you want? Highly recommended
Select all that fit your brand. The more specific, the better — but rough is still useful.
Any websites you like the look of? Optional
They don't have to be in your industry — just sites where you thought "I want something like that."
Is there anything you definitely don't want? Highly recommended
Colors, styles, layouts — anything that feels wrong for your brand. This is as useful as knowing what you do want.
Who is your biggest competitor? Optional
This helps us make sure your site stands out rather than blends in.
Section 5 of 8

Features & functionality

What does your website actually need to do? If you're unsure about any of these, give us your best read — we'll talk through specifics later.

What transactions happen on your site? Required
Please select an option.
Do you need any forms on your website? Highly recommended
Select any forms you'll need visitors to fill out.
Do you need customers to be able to track anything? Optional
Will your site need to communicate with customers automatically? Optional
Select any automated messages your site should send.
Is there anything else your website needs to do? Optional
Anything we haven't covered — special features, calculators, integrations, unusual functionality.
Section 6 of 8

Content

What content do you have ready, and what tone should your site take? Honest answers here help us plan what else might be needed.

Do you have written content ready for your website? Required
Please select an option.
Do you have photos or images ready to use? Required
Please select an option.
Do you have a tagline or slogan? Optional
What tone of voice should your website have? Highly recommended
Select all that feel right. The tone guides headlines, button labels, and the overall voice of the site.
Any words, phrases, or terms specific to your business? Optional
Language you use with your customers — or that you specifically want to avoid.
Section 7 of 8

Technical & platform

A few quick technical details that affect how we build. Nothing complex — just what you have and what you need to connect to.

Do you have a domain name already? Required
Please select an option.
Any tools or platforms your website must connect to? Optional
List anything you already use that the site needs to work with — we'll confirm what's possible.
Section 8 of 8

Timeline & contact

Last step — when you're hoping to launch, and how we can reach you.

Do you have a timeline in mind? Optional
Your email address Required
We'll use this to send you your prototype viewing link and next steps. We will never share your email with anyone.
Please enter a valid email address.